The Online Marketing Boot Camp gets underway today in Burlington, Vermont. Over the course of four days, attendees get schooled on the nuts and bolts of Google Analytics (GA), e-commerce metrics and social media.
Web analytics firm Epik, Champlain College and Google Analytics have all partnered to host the course, and instructors include industry vets like Avinash Kaushik and MyWebGrocer's Alec Newcomb, as well as members of the GA team.
To facilitate maximum face time, there are only 70 spots in the camp. The first day, panelists wax poetic about the intricacies of analytics in standard conference style. The following days feature hands-on training on various Google marketing products.