News Corp.'s Chernin As Yahoo CEO?

D: All Things Digital, Wednesday, June 18, 2008 12 PM
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Yahoo shareholders, Wall Street and the media are all calling for Yahoo CEO Jerry Yang to step down. BoomTown writer Kara Swisher also thinks Yang's ouster is imminent, because the year following Yahoo's Aug. 1 shareholder meeting is likely to be a very, very rough one. And while Yang has shown a father's love for the company he co-founded, love is "probably not enough" for the road ahead.

She provides us with this list of likely replacements: Current Yahoo President Sue Decker, former eBay CEO Meg Whitman, Netscape founder Marc Andreessen, former Yahoo exec Dan Rosensweig, Broadcast.com founder Mark Cuban (which he sold to Yahoo for $5.7 billion), and News Corp. No. 2 Peter Chernin, the most likely candidate, Swisher says.

Why Chernin? For starters, Rupert Murdoch's son James is training to replace his dad at the top of the media empire, which means Chernin has to be thinking about heading elsewhere. Swisher calls him "one of the sharpest and most versatile 'old' media execs to get the Web," and says he has "the tough management chops" to run a company like Yahoo and lead it in the promising direction of Hollywood in a way "the Spock Clones of Google never ever will be able to."
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