Still More Tips From Matt Cutts
SEOmoz, Thursday, June 19, 2008 2:16 PM
Brent Payne recaps the latest interview with Matt Cutts (by Eric Enge, SEO and author of the Stone Temple blog) and distills Cutts' "Google-speak" into a few useful tips. For example, paying for links outright is still a no-no. But paying a social media consultant to help you craft articles that snag a first page spot on Digg (and the ensuing links) is not. "Google's algorithm likes Digg and will like Digg for the foreseeable future," Payne says. "Googlebot sees Digg as a clean source of link authority. Hire social media marketers, people!"
As for working with widgets as linkbait, make sure to include the actual widget on your site. This way, users know what they're clicking a link to (or signing up for), and you get more PageRank juice from any ensuing links back to the widget that they create on their site.
And when it comes to manipulating link anchor text, err on the side of caution. "Don't get too many links pointing to your domain/page with specific anchor text," Payne says. "Have some with anchor text 'blue widgets,' some with 'widgets,' some with 'blue,' and some with 'domain.com/page.' Create some noise to make sure you don't 'over-optimize' a site/page."
Read the whole story at SEOmoz »
As for working with widgets as linkbait, make sure to include the actual widget on your site. This way, users know what they're clicking a link to (or signing up for), and you get more PageRank juice from any ensuing links back to the widget that they create on their site.
And when it comes to manipulating link anchor text, err on the side of caution. "Don't get too many links pointing to your domain/page with specific anchor text," Payne says. "Have some with anchor text 'blue widgets,' some with 'widgets,' some with 'blue,' and some with 'domain.com/page.' Create some noise to make sure you don't 'over-optimize' a site/page."
Recent Around the Net in Search Marketing Articles
-
DuckDuckGo Search Traffic Rises 33% Since NSA Revealed June 19, 3:50 p.m.
Billed as an alternative to Google, DuckDuckGo has increased traffic by 33% since the NSA news ... -
Health Care Industry Increasing Search, Tracking Capabilities June 19, 2:55 p.m.
While some search engines and apps believe they don't need tracking technology to serve up relevant ... -
Meet Evidon, Ghostery's Parent Company June 19, 12:47 p.m.
Evidon, which bought Ghostery in 2010, helps companies improve their use of "tracking code by selling ... -
Making Redirects As Simple As Change Of Address June 18, 5:58 p.m.
301 redirects can clean up messy architectures, solve outdated content problems, and improve user experiences when ... -
Amazon Launches Electronic Birthday Gift Cards On Facebook June 18, 12:49 p.m.
Amazon Tuesday introduced the Birthday Gift giving feature allowing friends to surprise friends and relatives on their ... -
Brands Missing Op In Twitter Vine? June 18, 12:47 p.m.
Vine, with its 6-second short videos, could provide another targeting option in Twitter for brands. John ... -
How Bing Voice Search Got Faster, More Accurate June 18, 12:43 p.m.
Bing has made voice search on Windows more accurate and twice as fast through technology called ... -
Cannes Going Branded Content June 17, 2:49 p.m.
Will search marketers head to Cannes Lions next year? That's the first thing I thought after ... -
How Google Promotes An Entrepreneurial Culture June 17, 12:15 p.m.
Google has created its own YouTube "intern" series where viewers can follow five real interns during ... -
The Stuff In Google Glass June 14, 2:51 p.m.
A hardware teardown reveals the components and technology in Google Glass, a head-mounted voice-controlled Android computer ...
Be the first to comment on "Still More Tips From Matt Cutts"
Leave a Comment