• Search Marketing Gurus, Friday, June 20, 2008 3 PM

Li Evans' latest online video tutorial centers on optimizing images and short video clips for Flickr. She takes viewers through the process step-by-step, from creating a Flickr profile and uploading the images, to crafting good descriptions and tagging.

Evans also reminds viewers about the importance of photo titles and descriptions for SEO. For example, a San Diego tour guide service may have pictures of lion cubs from the San Diego Zoo, and want to optimize them so that they show up in searches for "San Diego Zoo" or even "family fun in San Diego." If the company uploads the pictures directly from the camera, they may already be named something random like "DC101" and without changing the title, they'd lose out on those organic search benefits.

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