Internet Yellow Pages And Their PPC Plans
Practical eCommerce, Monday, June 23, 2008 12:15 PM
Advertisers with extra marketing dollars to spend don't have to reinvest their entire surplus with Google or Yahoo, or even Live Search or Ask. The Internet yellow pages (IYP) providers also offer PPC ad platforms, and Bill Hartzer reviews a number of them in this piece.
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First up is Yellowpages.com, which averages 100 million monthly searches. Basic listings (for stores with physical locations) are free, and the company also offers "YPclicks!" which allows business owners to buy PPC ads on a monthly basis.
Meanwhile, Superpages.com also offers free basic listings, in addition to PPC and pay-per-call options. The IYP service also will create simple Web sites as part of a package.
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