Are XML Sitemaps Overrated?
Small Business SEM, Tuesday, June 24, 2008 2:45 PM
Matt McGee thinks so. In fact, he thinks they're the most overrated SEO tactic out there. And in light of a slew of recent discussions extolling the virtues of XML sitemaps, McGee lists the reasons that he thinks the navigation guides get too much attention.
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First, McGee says that they don't solve any real indexing or crawlability problems--sitemaps just mask them. "If you have a 100-page site, and the spiders can only access 25 of your pages, fix your crawlability problems," he says. "Using a sitemap to solve crawlability issues is never a good idea. It's like putting a band-aid on your chest after open-heart surgery."
And if the engines are crawling your entire site, but only indexing a few pages, then working on things like the content and links on those un-indexed pages is what you should be doing--not worrying about a sitemap, McGee says.
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