Blog Analytics Spotlight: Length Of Visit Reports
adCenter Community, Wednesday, June 25, 2008 1:15 PM
Common site metrics like unique visits and page views aren't sufficient when it comes to determining the effectiveness of a blog. As Mel Carson notes, determining how sticky a blog is, is a much better way of assessing the relevance and stickiness of its content.
Read the whole story at adCenter Community »
Microsoft's adCenter Analytics offers Length of Visit tracking, which "will give you an excellent clue as to whether visitors are finding your content compelling," Carson says. The report can be found under the Visitor Loyalty tab, and displays the number of visits over the given test time, the length of each visit in terms of seconds, and the percentage overall.
For example, one company's blog might show 1,366 visitors (of 1,733 in all) that stayed between 0-10 seconds. That means nearly 80% of all readers left after 10 seconds--not a positive sign in terms of compelling content.
Recent Around the Net in Search Marketing Articles
-
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ...
Be the first to comment on "Blog Analytics Spotlight: Length Of Visit Reports "
Leave a Comment