Fix Your Site's Code

Search Engine Guide, Friday, June 27, 2008 3 PM
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Buggy, bloated or otherwise compromised source code can actually be the source of a site's drop in, or failure to rank on the search engines. So Stoney deGeyter offers a rundown on the most common code problems and solutions, starting with errors that keep the engines from crawling your page as a whole.

"There are numerous coding errors that can essentially stop the spiders from grabbing, indexing and evaluating your copy properly," deGeyter says. "For example, if you forget to close your tag the search engines may not take your body copy into consideration, not knowing that it's actual content. By using validated code you are 100% certain to eliminate these kinds of potential problems."

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