Yahoo7, Yahoo's joint venture with Seven Network in Australia, is set to revamp, in a push to reclaim lost search market share and gain more favor with advertisers. The changes, which are slated to roll out on July 1, include bringing back the Yahoo yodel, revamping the portal homepage to include more video and user customization, and adding more access to Seven's stable of magazines. The portal redesign also includes more suburb-specific info for users, and will be supported by a multichannel marketing push beginning July 8.
"The launch tomorrow night is seen as a clear pitch to the advertising industry to re-embrace the former Australian industry leader," says Simon Canning. "With the guest list understood to include dozens of CEOs and MDs of Australia's most influential advertising agencies."