Fresh Meat
The typical PETA Campaign turns heads (and causes them to shake in disgust and ridicule shortly afterward), usually involves some level of nudity and sometimes (we're being generous here) even helps animals. A recent effort led by Lindsay Rajt, manager of vegan campaigns, involved wrapping half-naked interns in plastic like flank steaks and labeling them FLESH on a muggy 80-plus-degree day in Memphis. Traditional marketers could learn a lot from PETA. Like how to get people to do really ridiculous and dangerous things for nothing. As is the case with many organizations with limited resources, PETA relies heavily on shock value and impassioned youth. In the press release, Rajt states, "We are challenging people to really think about what 'meat' is. Eating flesh means eating the corpse of a tortured animal who did not want to die." Apparently, neither did the tortured interns: According to a local news source, one intern complained of being hot and dizzy and asked how much longer she had to stay there. They may not be willing to give their lives, but if it was media attention they wanted, the campaign could be considered a success. The press release also states, "On today's factory farms, cows are routinely branded, dehorned and castrated without any painkillers. Slaughterhouse workers sometimes resort to strangling, beating, scalding, skinning and dismembering conscious animals." Which makes us wonder what next year's interns will be subjected to.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "Fresh Meat"
Leave a Comment