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Tips For Boosting Landing Page Relevance

Hana Odrusek offers tips for ensuring that your landing pages are as relevant as possible. "When there's a clear connection between the information contained in your ads and keywords and the information found on your landing page, your campaigns are more likely to pass through editorial with a clean bill of health and increase conversions," Odrusek says.

For example, you'll need to make sure that the keywords referenced in the ad actually appear on the landing page. "If you effectively include your keywords on your landing page, it helps to guide your visitors and makes them feel that they are in the right place," Odrusek says. "In addition, you'll improve the relevance of your landing page for those keywords, which will help make editorial review a breeze."

Meanwhile, ensure that your landing page is not so bloated that it takes too long to load. "Include smaller images, use fewer graphics, reuse the same images which utilize your visitor's browser cache to load pages quickly, limit or avoid animated graphics, use GIF files rather than JPG files and avoid unnecessary code," Odrusek says.

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