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How Will Search And Real Life Continue To Collide?

Danny Sullivan offers a number of examples of the search world and the "real world" colliding in unexpected ways in this post. For example, a British man presumed to be dead was found to be alive and well when pictures of him and his wife showed up in a Google image search. Meanwhile, a Canadian town has completely wired itself to Google Maps (including posting info like real-time fire alerts) in the aim of generating more tourism. And with the proliferation of the mobile Web, people can always be connected to an increasing amount of search data.

So how is all of this searching affecting an average user's daily life? And how is daily life shaping the way that search evolves? Those are some of the questions that Sullivan is hoping readers will help answer (and pose)--as he's soliciting such feedback as fodder for an upcoming panel he's hosting at the Gnomedex conference.

"While most of my writing is about search marketing, I've been most fascinated with how search collides with real life or society," Sullivan says. "But I'm curious what folks here on Search Engine Land and from anywhere on the web think."

Read the whole story at Search Engine Land »

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