Evans also suggests adding the company URL to the profile to help draft organic search traffic, as
well as photos. Carpenters, for example, could upload before and after photos of a project to highlight their craftsmanship, while restaurateurs could show how trendy and sophisticated, or down-home
and comfortable, their setup is.
Lastly, Evans says that business owners have to ask their customers to post reviews, which bridges the gap between what happens offline and the Web. "You want to make sure you are asking for that review, because if you don't ask for it, they might not necessarily give it to you," she says.