Microsoft continues to improve its adCenter interface, announcing a number of changes this week, including more streamlined billing features and better keyword research tools. While the billing upgrades are nice and necessary--users can elect to pay their bill in full now, and delete inactive credit cards from their account--the keyword improvements are what Carolyn Miller's post is about.
"First of all, after you search for keywords on the Research tab, you now have the option of seeing the click-through rate (CTR) and average cost-per-click (CPC) for your list of suggested keywords," she says. You can also view the data in table format and export it to Excel. Microsoft has also made it much easier to add a chosen keyword collection to a new ad group.
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