Baidu: Now The Third-Largest Search Engine

"Google keeps gaining search market share in the U.S., but its global dominance is not as great as previously indicated," says Erick Schonfeld. According to the latest comScore stats, the search giant's global search share actually declined by almost four points from June to July.

Meanwhile, Baidu's share increased by about five points during the same time period--based almost entirely on its strength in China alone. "That makes Baidu the third largest search engine in the world after Yahoo," Schonfeld said.

The market share fluctuations were largely due to changes in the way comScore measures Web traffic in China, Brazil and Russia. And Schonfeld argues that it's an indication that Google's spot at the top of the search heap isn't guaranteed, particularly when it comes to the global landscape.

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