Tweakers
All the little birdies sing ... spam, spam, spam. If only the creativity of spammers could be harnessed for good. The latest plague, Twitter spam (Twam? Spwitt?), shows no signs of abating. As marketers and brand managers mull how to listen in on consumer tweets about them, the truly scummy spammers, the affiliates and purveyors of drugs and bargains, prey on our vanity. Politeness and inattention drive some people to automatically reciprocate when someone begins following them. Then, when the spammer has enough followers, he sends out the message of dreck. Even non-reciprocators can't always resist the thrill of seeing who's following them, clicking on Ginger 545's profile only to find - spam attack.
Twitter will quickly shut down accounts reported as belonging to spammers, and it says it's working hard on the problem. Meanwhile, devotees have taken to proactively warning their contacts to block the spamsters. A little bird tells us Twitter might be tweaked out before its ad opportunities take wing.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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