DriverSide Picks Up Local Mechanic Search Engine

Kelsey Group Blogs , Wednesday, August 27, 2008 1:15 PM
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DriverSide, the newly launched hub for car owners, has already made its first acquisition, picking up fairBenjamin, an auto mechanic search engine. DriverSide currently offers a wealth of content surrounding vehicle maintenance, service shop reviews and news, but the move is seen as an attempt to better compete on the repairs and maintenance front with rival site RepairPal.

"The acquisition is hoped to improve DriverSide's repair service data and estimates for common repairs; and possibly add new dimensions to its service that are based on fairBenjamin's service model," says Mike Boland. "This mostly involves anonymously shopping out repair jobs to mechanics who can then connect with car owners."

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