Will Google Suggest Affect Your Keyword Referrer Reports?

Jaan Kanellis , Thursday, August 28, 2008 4 PM
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The Google Suggest feature helps eliminate searcher misspelling, letting users hone in on what they may be searching for. But as Jaan Kanellis notes, the feature could actually have a negative effect on the long tail and the keywords that you find directing traffic to your site.

"I think the biggest change will be losing long tail keywords," Kanellis says. "Where you would usually see 4-5 keyword phrases, searchers may opt to try the short tail version Google Suggests. Even if the user stays with a long tail query it more than likely will be one from Google Suggests and not and original one from the end searcher."

However, if you're already ranking for one of the Google Suggest phrases, you can likely expect far more traffic.

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