• by Staff Writers , September 5, 2008

Finalist - Consumer Magazines

Carmen Graf, senior vice president, group media director; Kathie Haydon, media director; Sabrina Jumper, media supervisor; Phillip Joyner, media planner; David Matathia, vice president Idea team director; Coley Platt, vice president, account director; David Crawford, senior vice president, group creative director; Jay Russell, creative director; Becky Carrel, senior print producer

GSD&M Idea City innovatively wove ad creative for the launch of BMW's 1 Series family around the editorial pages of a variety of magazines, including Dwell, Interview, GQ and AutoWeek. Among the executions: fake white-washed duplicate covers; copy and pictures set around page numbers; small ad units on consecutive pages that told a continuing story, providing a visual example of the experience of driving the car by showing the progression of the driver. All were customized solutions accomplished by a strong collaboration between agency departments and print partners.