• Primary Affect, Tuesday, September 16, 2008 12:15 PM

If you're stuck coming up with content for your (or your client's) blog, try perusing Yahoo Answers for unanswered or hot questions pertaining to your niche. Vince Blackham offers a few examples of how to mine the social media hub for content development.

For example, Blackham isn't versed in triathlon preparation, but he was able to gather enough info from Yahoo Answers to develop a checklist. "I could create a simple "How to" checklist for running your first marathon or using a numbered list and say '10 Unforgettable Items for Your First Triathlon'," he says. Other suggestions include helping people cope with their fear of flying, tricks for falling asleep, and tips for boosting workplace morale.

"There are literally thousands of ideas that could be generated just by doing a few searches and perusing some categories within Yahoo Answers," Blackham says, though he cautions that you should also do some of your own research to make sure that the answers are factual and correct. "That way you don't make yourself look like an idiot from doing a simple copy/paste," he says.

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