Where Do We Go From Here?
That said, what I find even more disconcerting is that as we move head-long into what I would lovingly term the recession of television, the grumblings are getting louder and louder about over-valuation of both television and online video CPM.
How much more can one industry take?
With capital markets all but dry, budgets, née, entire companies disappearing from the revenue stream and the fall lineup launching during the most daunting economic crisis since the Depression, I pose this very simple question: Where do we go from here?
Is it really the "triple-play" of content? Is it back to independent productions or tentpole franchise? How will consumer spending impact the efficacy, reach and ROI of ad dollars? What does that mean for mainstream media? Digital media?
Everyone has an opinion, people, so let's hear it. Frankly, I am finding it harder and harder to see the silver lining through the snowy screen.