• Search Engine Land, Friday, September 26, 2008 3:15 PM

Want to know what the search engines "think" of your Web site? Matt McGee lists a set of tools you can use to find out. First up is to use the various Webmaster guidelines each of the engines provide.

"At minimum, you should connect your site with Google's Webmaster Central and Yahoo's Site Explorer," he says. "MSN also recently launched its own Webmaster Center, and you should consider connecting your site there, too."

Then, McGee says to use the "site:" parameter in a search for your particular domain. The results will offer stats about the percentage of the site that is being indexed, which can point to internal navigation problems or other issues that are preventing the crawlers from accessing your content. You'll also find out whether there are any duplicate content problems, how often the crawlers are combing through your info, as well as how unique (and descriptive) your page titles and meta description tags are.

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