Around the Net

Pay-Per-Click Strategies May Need Tweaking

Chaos on Wall Street has broad implications for the economy, but Alan Rim-Kaufman provides a narrow perspective on paid search advertising. Rather than pulling the plug on projects, here are six points to consider when planning your online advertising strategy, such as having clear economic targets, using strong bid management tools, and shifting ad dollars to stronger channels.

These suggestions are simple, but strong reminders on ways to drive traffic and protect projects from an early demise. Take notice, even if you're not seeing or feeling the impact on your businesses today. It's better than being caught off guard.

Read the whole story at The RKG Rimm-Kaufman Group »

Next story loading loading..