• Search Engine Guide, Monday, October 13, 2008 1:48 PM

While Part II defined the meaning of "core term" for search marketing, Part III looks at research steps in finding strong core terms that provide "actionable intelligence" used throughout keyword research processes.

For starters, search guru Stoney deGeyter suggests no matter how well you know the content of your site, take time moving from page to page looking for anything that you can use as a core term. Read through the text looking for unique terminology. Certain words will jump out. Many would likely have not come to mind by brainstorming.

The areas you most want to pay attention to include title tags, meta keyword tags, meta description tags, page content, navigation words, product names, and product descriptions. DeGeyter says to make a note of the pages where you find the core term, because they will become helpful later.

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