Using Google's Impression Share Report

Google AdWords, Tuesday, October 21, 2008 2:33 PM
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How to increase low search traffic? For starters, it is helpful to understand your ads impression share, a Google metric that represents the percentage of impressions your ad received out of the total available impressions in the market you're targeting. Google makes the Impression Share report available through the Report Center.

With this information in ad, you can can begin to ask pertinent questions like: Am I losing impressions due to low ad rank? And: Am I losing impressions due to a low budget? Answering such questions, you can make more effective changes to your campaigns and boost traffic.

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