Allocating Online Budgets

Microsoft adCenter, Wednesday, October 22, 2008 5:05 PM
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This 12-step guide can set you off in the right direction if you are looking for ways to optimize your online budget. Making a play on words, Mel Carson suggests the elements you want to consider include retention, intention, attention detention, coordination, collaborate, differentiate, speculate, analyze, plagiarize (not literary), optimize, and economize.

Carson recently spoke about how to navigate the credit crunch through online marketing at the NMA Live conference. While at the conference, he developed the idea for this guide based on a presentation by Tim Davis of Billetts, a marketing analytics company based in London. The actionable items in this post will give you some insight on weathering difficult economic times.

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