Google Shakes Up Competition

In one beta tester's opinion, the Omnitures, Web Trends, and Coremetrics of the world should be very concerned about Google's new (free) enterprise-level analytics. Jeff Campbell believes the search engine's release of new features this week addresses shortcomings in typical Web analytics packages.

Of the announced additions, Advanced Segments and Custom Reporting have had the biggest impact for this user who loves to slice, dice, and segment visitors as many ways as possible, Campbell writes. Not only does Advanced Segments eliminate the need for Profiles, you have back-populated, detailed data on the fly that rivals Omniture's premium Discover service.

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Tags: search
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