When SEO Turns Sour

Search Engine Guide, Friday, October 24, 2008 12:15 PM
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You may think good organic search campaigns will deliver the most effective traffic on your site, but that's not always the case. In fact, there are some instances in which you'd do best to focus your limited marketing dollars elsewhere, according to Jennifer Laycock.

Search engine optimization is not complicated, but it's very easy to do the wrong thing, or claim you can optimize a site without having the skills to back it up. So for starters, when hiring a SEO, remember to make sure your company can benefit from search engine marketing services. Make sure you have a solid grasp on what the firm you hire should do, and above all, make sure you are tracking the results with a return on investment.

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