10 Ways to Improve Google Ad Campaigns

SEOptimise, Monday, October 27, 2008 1:15 PM
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This post focuses on 10 useful tips for running a travel PPC campaign, but there are many interesting takeaways you can use for other verticals. Richard Fergie wrote the post after attending a Google AdWords Webinar about online travel trends based on a comScore study of 50,000 UK web users.

Nearly half of all travel searches are brand-related. Thirty six percent of people who buy holiday travel packages use a brand search first and immediately before purchasing, so bid on branded keywords in your PPC campaigns. Use day-parting for PPC; people are 30% more likely to purchase a trip on a Monday or Tuesday. Increase your bids then to capture this traffic, and lower them at the weekend.

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