Don't put SEO off until after you have built an ecommerce application. It can become a costly mistake. Chris Boggs notes an internal case study showing that a site owner could have saved in excess of $100,000 by incorporating SEO into the interactive design plan,rather than going back and making changes to an existing site after completed.
To keep other Webmasters from making that mistake, the post examines three topics to consider when adding SEO factors to an e-commerce application: internal process, out-of-the-box functionality, and content equity.
Read the whole story at Search Engine Watch »