Blueprinting Your SEO Goals
Sphinn: Online Marketing for Marketers, Wednesday, October 29, 2008 12:47 PM
Define your SEO goal before you get started: sound advice from Donna Fontenot, aka DazzlinDonna, Internet entrepreneur and search engine optimization guru. Once goals are defined, focus on the details like proper keyword research, and understand the phrases most likely to drive traffic.
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Fontenot believes that sites frequently already have a significant amount of content addressing the core topic, but you should still pick apart that content to evaluate with a fresh eye. Many times those fresh eyes can see what the original publishers could not. Don't forget to include technical issues -- ways you will promote and market the site. The final step, of course: "take action" and follow the plan.
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