Trick Or Treat SEM Style

ClickZ, Thursday, October 30, 2008 8 PM
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"Dressing up your site is like dressing up yourself for Halloween," writes Erik Dafforn, comparing SEM to trick or treaters. "It's easy for people (and algorithms) to quickly spot how much of your appearance is based on genuine effort and how much is simply glitter."

So Dafforn serves up some SEM knowledge with a Halloween spin, comparing teenagers who don't really dress up but expect treats anyway to "clients who expect significant results but who are unwilling to take even the most elementary steps toward earning that candy."

As a kid, receiving "that little bag of self improvement" with toothbrushes and dental floss was almost like getting a trick, he says -- and similar to the reminders SEM companies deliver when you don't keep up the SEO strategy.

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