7 SEO Mistakes Abroad
SEOptimise, Thursday, October 30, 2008 8 PM
Tad Chef shares 7 of the "weirdest" SEO mistakes that big companies make when taking their business overseas. The mistakes, according to Chef, include the need to accomplish certain tasks but being unwilling to adapt to market conditions; working with a "ridiculously limited budget" and technical limitations that can prevent even the simplest SEO tasks; and insisting that SEO specialists use outdated practices.
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Chef said the biggest mistake companies make is not conducting market research beforehand. "This is really so counterproductive," he said. "Foreign investors enter Germany and want to clone their business model without any significant research of local customs or demand it seems to me. You don't sell Hummer SUVs in Germany like you don't sell Suzukis in the US. Even WalMart failed in Germany and finally left after their American business model didn't work."
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