7 SEO Mistakes Abroad
Chef said the biggest mistake companies make is not conducting market research beforehand. "This is really so counterproductive," he said. "Foreign investors enter Germany and want to clone their business model without any significant research of local customs or demand it seems to me. You don't sell Hummer SUVs in Germany like you don't sell Suzukis in the US. Even WalMart failed in Germany and finally left after their American business model didn't work."