One of the more interesting points from the interview details a search function that supports "a lesser known feature." It has the ability to "drive traffic outside of the site," Dover writes. "When a user types in a query that doesn't match anything in their social graph the search bar provides the ability to search Microsoft's Live search index."
Marketers also can use Facebook features to raise references for their brand in major search engines SERPs. The pages are publicly indexed and quickly rise to the top of many search queries, according to Dover.