SMEs Adopt SEM
Brand Republic, Friday, October 31, 2008 3:30 PM
Small to medium-size enterprises, or SMEs, should embrace SEM. Jane Simms serves up several examples of small businesses that have embraced search engine marketing. For instance, Foneshop, a UK online retailer of mobile phones and accessories, initially "struggled, scraping in only about 10 orders a day - but in 2005 it embarked on a search marketing strategy through Google AdWords," she writes. "Within a year, its orders had soared by 56%, the average value of each order had risen by 54% and its conversion costs had fallen by 29%."
Read the whole story at Brand Republic »
Simms steps through some techniques, from geo-targeting, to developing keywords, which can help you understand SEM options for SMEs. They include establishing a simple linking strategy, setting up an account, picking the correct keywords, and knowing the target market.
Recent Around the Net in Search Marketing Articles
-
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ...
Be the first to comment on "SMEs Adopt SEM"
Leave a Comment