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Features found in the software include advanced keyword research tools, analysis, a Web site SEO check, and more. "The interesting thing about the RankSense software is that their approach is toward simplicity and time saving," he writes, after giving the package a spin. "Some SEO tools are really complex and have steep learning curves. RankSense, on the other hand, was developed to be as user friendly as possibly, so even beginners can work on their SEO efficiently."