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Understand The Power Of SEM

  • USA Today, Friday, November 21, 2008 2:30 PM
Rhonda Abrams talks to the SEO novice in this post - the one who puts up a Web site and expects to rank high on Google, MSN and Yahoo search engines without first understanding the power behind SEM.

The post defines two main ways to make sites "highly visible" on search engines. Abrams also plugs her latest book, "Successful Marketing: Secrets & Strategies," and clearly defines a few basic terms every person attempting to optimize their site should know.

Read the whole story at USA Today »

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