Brits Aren't Turning on to Interactive TV (MediaLifeMagazine)

Despite the marketing splurge in the UK to sell internet access via digital TV sets, a greater choice of channels is still a bigger incentive for subscribers than the availability of interactive services such as home shopping and e-mail, according to a su
Read the whole story at » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.