Around the Net
Mining Search Data For Gold
- Find Resolution, Wednesday, December 3, 2008 1 PM
Since, as indicated by all the well-known names in this list, Americans are "celeb-obsessed," you can "leverage non-commercial searches by connecting your brand/product/service to these types of queries (eg, buy celeb keywords or optimize content using celeb names), especially if they appeal to your target audience and/or you're using celeb endorsers offline."
Also, since "people spend up to 90 minutes more online during a recession as the Internet provides free entertainment... marketers should consider creating engaging experiences on their sites."
