• Advanced Media Productions, Thursday, December 4, 2008 1:46 PM

SEO experts looking for new advertising opportunities might want to look to Google's Search-based Keyword Tool, which helps you gain a better sense of what your potential customers are searching for and which keywords you should advertise on. Louise Rijk points to Google's tool as a way to mine keyword data, and provides ways to create successful SEO and PPC campaigns once the data is mined.

Rijk not only steps you though the process of using the tool, but also provides tips and tricks. For example, the keyword tool automatically browses Web site domain names looking for keywords it deems relevant to certain pages on your site. If that domain does not use Google AdWords for PPC search advertising it limits the results to 100 keyword ideas. For domains that are part of a Google AdWords PPC search campaign, there are no limits.

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