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Making Millions On YouTube

  • SEO Book, Friday, December 12, 2008 6:16 PM
Lower-third click-through ads and product placements appearing in YouTube videos have allowed some creators to rake in the big buck for clips that find their way to top positions, but it's a "fool's game" to chase the No. 1 spot on the site, notes Aaron Wall, analyzing a recent article in the New York Times.

Wall believes if more people chase that opportunity it will only pollute the medium and force relevancy algorithms to show less diversity, making it more difficult to get noticed amidst the noise. "Google encourages cut throat competition to create diversity, and then filters out the bottom 95% to 99% to maintain quality," he writes. "Pet rocks may be fun (for a while), but nobody wants to be a pet rock ;)."

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