'How-To' SEO Video

Video search engine optimization has become a hot topic. Grant Crowell shares some insights from the Search Engine Strategies Chicago Conference and Expo by encapsulating a panel discussion. Speakers on the SEO panel sharing tips on optimizing video on YouTube were Gregory Markel, Greg Jarboe and Steve Espinosa.

Citing Jarboe, Crowell writes that "how-to" videos are the best strategy for SEO and viral marketing, and suggests building a "How-To" YouTube channel similar to this blog post. The detailed post includes tips on video dimensions, description fields, video images, link building, piggybacking on popularity, tracking and more.

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