Relationship-Building Remains Top Priority

Search Engine Journal, Wednesday, December 17, 2008 2:15 PM
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Link-building requires you to build relationships with key bloggers and publishers in vertical markets you target. Loren Baker provides helpful hints on emailing publishers or approaching professional bloggers to get their approval to share links.

Baker shows you how to "cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." For starters, he points to reading the blogger's posts, so you can relate to the topics he/she writes about.

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