Getting Your Game On

Matt Story gives us a list of video games that highlight potential industry opportunities for marketers looking to get some hands-on experience in video games. The list, Story writes, is aimed at marketers "looking to update their gaming prowess" before heading into the New Year.

Nintendo's Wii Fit, one of the four titles Story details, turns "normal living rooms into fitness facilities." The game not only dispels the myth you must have a game controller in your hand at all times, it promotes ongoing physical wellbeing. "As game developers master the new peripheral, a larger number of titles will require you to get up off that couch," he writes. "With that increase in games, programs that effectively leverage the unique game play will become available to marketers."

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