Do Most PPC Visitors Have ADD?

Search Engine Watch, Friday, December 19, 2008 1 PM
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You could have more success if landing page designers build the project assuming most people visiting sites through pay-per-click ads suffer from Attention Deficiency Disorder, writes David Szetela.

Szetela focuses on landing pages used as destination pages for PPC, and provides details for setting up a strategy. "The first and most important objective of the landing page is to convince the visitor that they've come to the right place," Szetela writes. "If this crucial first step doesn't happen immediately, many (and possibly most) visitors will hit the back button and click on one of your competitor's ads."

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