Do Most PPC Visitors Have ADD?

Search Engine Watch, Friday, December 19, 2008 1 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


You could have more success if landing page designers build the project assuming most people visiting sites through pay-per-click ads suffer from Attention Deficiency Disorder, writes David Szetela.

Szetela focuses on landing pages used as destination pages for PPC, and provides details for setting up a strategy. "The first and most important objective of the landing page is to convince the visitor that they've come to the right place," Szetela writes. "If this crucial first step doesn't happen immediately, many (and possibly most) visitors will hit the back button and click on one of your competitor's ads."

Read the whole story at Search Engine Watch »

Be the first to comment on "Do Most PPC Visitors Have ADD?"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives