Stepping Back To Get A New View

ClickZ , Tuesday, December 23, 2008 3:15 PM
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Erik Dafforn takes a Taoist view of SEM to offer words of wisdom. "To attract the most visitors, do not think about traffic," or "if you want visitors to stay, show them how to leave," or "the more innovative the product, the less people will want it," he writes.

Chances are if you build a "gizmo that solves a problem most people don't know is even a problem yet, you'll need to be equally creative in looking for keyword veins and devising an overall SEM plan that will prove beneficial, and your expectations should be realistic," Dafforn writes. Emphasizing his point, he links to a previous post that discusses jump-starting keyword demand.

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