Challenging The Long-Tail Theory

SEOmozBlog, Wednesday, December 24, 2008 3 PM
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Is the long tail dead? Rand Fishkin turns to the SEM/SEO community to ask if long-tail queries are driving the majority of site traffic after calling out attention to a post in the Times Online U.K. Edition. Fishkin explains the long-tail theory has been questioned for years.

The online publication reported "The Internet was supposed to bring vast choice for customers, access to obscure and forgotten products - and a fortune for sellers who focused on niche markets. But a study of digital music sales has posed the first big challenge to this 'long tail' theory: more than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year."

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