Clarifying Bounce Rates

How do bounce rates relate to SEO? There doesn't seem to be a clear-cut answer to this question -- but Mike McDonald clarified the issue by asking "Googlers" Adam Lasnik, Matt Cutts and Avinash Kaushik.

Chris Crum introduces these interviews in his post, shedding light on how to define a bounce. The bounce rate of your site might determine where you rank in search engine. If your site's bounce rate is high, you could have lower rankings in the search engines. Lower bounce rates may mean higher rankings. Google Analytics defines a bounce as any visit where the user views one page on the site and then goes somewhere else -- but not all agree.

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Tags: search
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