Aaron Wall likens SEOer to those who worked in coal, oil or railroads during years past. The reason: connecting supply and demand. While this holiday season is likely to go down as one of the worst on record, online sales held up better than the rest of the retail market. And search is driving much of the growth in online sales. As foot traffic slowed in brick-and-mortar retail stores, consumers continued to click the "buy" button at select online retailers that seem to know the value of SEO.
Tapping into a global economy is the biggest advantage of being an online retailer. "The net effect of building a brand is that you are not overly reliant on any search engine or any physical market," Wall writes. He reminds us that building a business correctly means having customers worldwide, so if the U.S. dollar collapses you still have income.