SEO's Future

Mark Rollins reminds us search engines will continue to get smarter, adding services that collect data about consumers' surfing habits. SEO practices will encompass more than just the right keyword phrases and inbound links, but will also tie into social data, testimonials, feedback, reviews, and product comparisons.

SEO will also move toward "visual identification," according to Rollins. Aside from online videos, Optical Character Recognition (OCR), which allows users to scan hard copies of books, letters and documents to post on the Web, will prompt this shift, "as users will want to search for information using images, rather than many searches that use information to obtain images," he writes.

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Tags: search
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